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And yet the whole thing remains nakedly idiotic.” This movie’s ‘believe in yourself’ message is borne out, in a perverse way, by the very fact that it even exists. I can’t be entirely certain of this, but I would say ‘The Emoji Movie’ takes this notion to the outer limits of credibility. “For a long time, Hollywood has been propagating the idea that the panderingly, trendily idiotic can be made to seem less so, by polishing it up with bright shiny gloss and enlisting engaging talented performers and writers. ‘Inside Out’ showed that you could work comic miracles with characters like Anger or Sadness - not by varying them all that much, but simply by lending detail and passion (and great laugh lines) to who they were.” It’s obvious within 20 minutes that ‘The Emoji Movie’ is going to be a knockoff of ‘Inside Out,’ with the world of Alex’s phone as the film’s intricate and looming geographical ‘brain’ (the apps are like candy-colored skyscrapers), and each emoji presented as a primal emotion.
#WECHAT EMOJI MOVIE MOVIE#
There have been worse ideas, but in this case the execution isn’t good enough to bring the notion of an emoji movie to funky, surprising life. “The bad news is that ‘The Emoji Movie’ really is meh. Others called out the unnecessary product integration with Spotify, Candy Crush, and Crackle (owned by the film’s distributor, Sony). The reviews collectively called the movie “meh,” a nod to Miller’s character, and panned the pointless and seemingly unrelated plot. Hitting theaters Friday, “Emoji” is currently averaging a concerning 0% on Rotten Tomatoes.
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Early reviews of “ The Emoji Movie” are in, and critics, to put it gently, aren’t giving the film a “Thumbs Up.”Ĭritics offered generally unfavorable reviews for the Tony Leondis-directed animated comedy voiced by T.J.